An apple a day keeps the doctor away.

I love the phrase—the way it rolls off the tongue carries a promise of something better than you can imagine.

But simply looking at an apple is not the same as eating it. The gap between observing and taking action is the journey between heaven and earth. It’s the difference between an adventurer and a tourist. A tourist observes, learns, and captures moments for their Instagram profile, attempting to bridge the gap between imagination and true participation.

At iALA, adventure becomes second nature—our version of taking a bite out of the apple every day. We don’t just build personal social media profiles filled with stunning pictures from exotic destinations. The juice of the apple symbolizes the way we hydrate our bodies and souls with a healthy lifestyle, striving to become the best versions of ourselves. So go jump, take a leap, swim where the water runs deep. Change your habits, talk less, do more—be the change you want to see in the world.